Vitlové is a heartfelt concept brand created to symbolise shared love, community, and care. I was tasked to design a playful and colourful logo that would be used on tags attached to handmade toys and gifts - small tokens that carry big emotion. The logo needed to capture the warmth and whimsical nature of the brand while standing strong as a recognisable symbol of love and connection.

The goal was to craft a visual identity that felt joyful, comforting, and deeply human, much like the keepsakes the logo would accompany. Inspired by the textures of toys and innocence of childhood, I set out to create a brand that would radiate kindness and delight. The direction called for a whimsical, hand-touched aesthetic that would appeal to both children and adults, sparking a sense of joy and belonging.