DRAG
strauss centre
Landing page design for a leading international security research centre at the University of Texas at Austin.
the client and brief
The Strauss Centre at the University of Texas at Austin brings together experts from academia, government, law, and the private sector to tackle complex global and national security challenges.
I was tasked with designing a clean, professional landing page that clearly communicates the Centre’s mission and makes it easy for visitors to understand their work and explore opportunities to get involved.
I was tasked with designing a clean, professional landing page that clearly communicates the Centre’s mission and makes it easy for visitors to understand their work and explore opportunities to get involved.
a brief overview
Using the existing hexagonal logo and the provided imagery, I created a straightforward, elegant, and easy-to-navigate landing page. The design focuses on clarity and trust, presenting complex information in an accessible way while maintaining a strong sense of authority and professionalism.
The layout guides visitors through the Centre’s key focus areas and provides clear pathways to learn more or get involved.
Made at Usably Studio
The layout guides visitors through the Centre’s key focus areas and provides clear pathways to learn more or get involved.
Made at Usably Studio
the result
I drew inspiration directly from the venue’s natural materials and warm wooden tones, developing a colour palette anchored by a bold, earthy orange. Pairing this with chunky, confident typography and generous use of imagery, the landing page feels warm, approachable, and full of life.
The design uses bold headlines and emotive messaging to invite visitors in, making them feel like they’ve already stepped into the space.
Made at Usably Studio
The design uses bold headlines and emotive messaging to invite visitors in, making them feel like they’ve already stepped into the space.
Made at Usably Studio
designed + developed with ♡ by fran
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