DRAG
Shekhinah
Brand, web design and dev for a tax, accounting and legacy planning firm.
the client and brief
Shekhinah is a tax, accounting, and legacy planning firm aiming to stand out in an industry often perceived as serious, cold, and impersonal. Their goal was to create a brand experience that feels approachable, friendly, and reassuring: one that builds trust and conveys their commitment to guiding clients with care and clarity.
the result
I was tasked with creating a cohesive brand identity and digital presence that reflected Shekhinah’s warmth and personalised approach. This included full branding, website design and development, and a social media strategy with supporting content design.
The creative direction focused on colours, typography, and language that reinforce a sense of guidance, peace of mind, and professionalism — all while keeping the tone human and approachable.
The creative direction focused on colours, typography, and language that reinforce a sense of guidance, peace of mind, and professionalism — all while keeping the tone human and approachable.
brief overview
The final brand experience seamlessly extends across all touch points:
Branding
A visual identity built around a calming yet confident colour palette, paired with approachable typography and a warm tone of voice.
Website
A custom-designed and developed site that communicates Shekhinah’s expertise while making complex topics easy to understand.
Social Media
A strategy and suite of template designs to showcase insights, services, and brand values, helping position Shekhinah as both knowledgeable and relatable.
The result is a cohesive and engaging presence that challenges the status quo in the financial services space, making Shekhinah stand out while staying true to their mission of providing guidance and peace of mind.
Branding
A visual identity built around a calming yet confident colour palette, paired with approachable typography and a warm tone of voice.
Website
A custom-designed and developed site that communicates Shekhinah’s expertise while making complex topics easy to understand.
Social Media
A strategy and suite of template designs to showcase insights, services, and brand values, helping position Shekhinah as both knowledgeable and relatable.
The result is a cohesive and engaging presence that challenges the status quo in the financial services space, making Shekhinah stand out while staying true to their mission of providing guidance and peace of mind.
designed + developed with ♡ by fran
©2026