paw club

A playful brand identity for a pet hotel and daycare service.
Brand development
Animation
Close-up texture of a brown pie crust and smooth creamy filling with a yellow label reading 'crust + crème'.
the client and brief
Filled with love, belly rubs, cuddles and lots of fun time this pet hotel and daycare needed a brand identity to match.

Inspired by the dogs and their fun personalities I chose a colour palette and typeface that would communicate pair with the brands ethos.
Croissant on a wooden board next to a menu card with a yellow logo reading 'crust + crème' on a white rustic table.
Three artistic close-up images of flaky crust and creamy filling textures with text overlays promoting crust and crème desserts.
Frosted window of a patisserie with the sign 'crust + crème' and a red bicycle with a basket parked in front.
Poster on tiled ground with image of dessert crust and text reading 'crust + crème' and 'because life’s too short for boring dessert', flanked by two oranges.
Two slices of French toast on a plate with a honey dipper and a loyalty card with three stamps and text 'crust + crème'.

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