DRAG
Kuishi
Amazon storefront and social asset design for a sustainable dispensing solutions company.
the client and brief
Kuishi is a UK-based lifestyle brand specialising in sustainable glassware and home essentials. They approached me to elevate their Amazon presence and create a cohesive visual system that could work across their storefront, listings, and A+ content.With Amazon being a highly competitive platform, Kuishi needed a design approach that communicated quality, trust, and brand personality, while still staying within Amazon’s modular layout.
Brief overview
The goal was to design an elevated and consistent Amazon experience that showcased Kuishi’s product range beautifully and clearly. This included complete storefront design, A+ modules, and listing assets for multiple SKUs as well as social media assets for various channels, all crafted to help shoppers understand the product quickly and trust the brand at a glance.
As part of the process we defined a visual language that felt premium, minimal, and aligned with their sustainable identity that would stand out on Amazon and their social media platforms.
As part of the process we defined a visual language that felt premium, minimal, and aligned with their sustainable identity that would stand out on Amazon and their social media platforms.
the result
Amazon storefront
Working with in the modular layout of Amazon, I replicated the layout as closely as possible and taking notes from other big brands who’ve utilised the layout to their advantage. From there we played around with colours, layouts and options.
Amazon listing and A+ content
More information heavy, these graphics needed to stand out while communicating important information as clearly as possible. I worked to create a base template from which I could easily update dynamic content for all product categories and variations which resulted in 226 size chart rollouts alone.
Social touch points
Using the audiences on each platform to base the design we created various banners and visuals that showcase both the B2C and B2B sides of Kuishi. I also got my hands into some HTML and CSS to create a custom email signature for their team.
Working with in the modular layout of Amazon, I replicated the layout as closely as possible and taking notes from other big brands who’ve utilised the layout to their advantage. From there we played around with colours, layouts and options.
Amazon listing and A+ content
More information heavy, these graphics needed to stand out while communicating important information as clearly as possible. I worked to create a base template from which I could easily update dynamic content for all product categories and variations which resulted in 226 size chart rollouts alone.
Social touch points
Using the audiences on each platform to base the design we created various banners and visuals that showcase both the B2C and B2B sides of Kuishi. I also got my hands into some HTML and CSS to create a custom email signature for their team.
designed + developed with ♡ by fran
©2026