DRAG

Heimes growth studio

Brand development for a personal consultancy and life coaching business for new mothers.
logo
brand design
Close-up texture of a brown pie crust and smooth creamy filling with a yellow label reading 'crust + crème'.
the client and brief
Heimes Growth Studio (HGS) is a boutique consultancy that helps businesses and individuals fulfil their potential through tailored strategies and innovative solutions that focus on growth, connection and self improvement.
Croissant on a wooden board next to a menu card with a yellow logo reading 'crust + crème' on a white rustic table.
Abstract design with three horizontal rounded rectangles in dark burgundy, cream, and yellow.
Three artistic close-up images of flaky crust and creamy filling textures with text overlays promoting crust and crème desserts.
Brief overview
Create a brand identity that reflects HGS’s vision and ethos in order to connect with their diverse audience. This was a “mini” brand development project so we focused on crafting a logo, colour palette, typography and some light social media assets.
Three artistic close-up images of flaky crust and creamy filling textures with text overlays promoting crust and crème desserts.
Croissant on a wooden board next to a menu card with a yellow logo reading 'crust + crème' on a white rustic table.
Abstract design with three horizontal rounded rectangles in dark burgundy, cream, and yellow.
the result
Drawing from HGS’s values of growth, drive, ambition, and aspiration, we crafted a brand that visually communicates these ideals. Vibrant, complementary colour combinations and dual typeface elements reflect the duality within us all, while the customised sloping of letterforms symbolises the non-linear journey of growth. The result is a cohesive, modern identity that embodies both the professional and aspirational spirit of HGS.
Three artistic close-up images of flaky crust and creamy filling textures with text overlays promoting crust and crème desserts.
Croissant on a wooden board next to a menu card with a yellow logo reading 'crust + crème' on a white rustic table.
Abstract design with three horizontal rounded rectangles in dark burgundy, cream, and yellow.

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