DRAG

Flow

Web design and development for a crypto wallet landing page
web design
web development
webflow
animation
after effects
view in the wild
Close-up texture of a brown pie crust and smooth creamy filling with a yellow label reading 'crust + crème'.
the client and brief
Flow is a consumer network that enables people to build, transact, and store assets within their ecosystem of products.

I was tasked with designing a bold, promotional landing page for Flow Wallet — an easy-to-use page aimed at driving downloads of their wallet app and Chrome extension. The brief called for something fresh, fun, and energetic — a deliberate step away from the more serious tone of the main Flow brand.
Croissant on a wooden board next to a menu card with a yellow logo reading 'crust + crème' on a white rustic table.
Abstract design with three horizontal rounded rectangles in dark burgundy, cream, and yellow.
Three artistic close-up images of flaky crust and creamy filling textures with text overlays promoting crust and crème desserts.
my approach
Having already contributed to the UX and UI of the Flow Wallet app and extension, I had a strong understanding of the product. I leaned fully into the “fun” of this brief, creating a vibrant, playful direction that still felt premium and on-brand for a next-generation wallet.
Croissant on a wooden board next to a menu card with a yellow logo reading 'crust + crème' on a white rustic table.
Abstract design with three horizontal rounded rectangles in dark burgundy, cream, and yellow.
the result and impact
I designed and developed the landing page (plus supporting utility pages) in Webflow. The page successfully drove traffic and became the central hub for everything wallet-related.The Flow team loved the energetic design direction so much that they created a mid-brand version of their main website to match the vibe. Shortly after, I was briefed to redesign their primary website using the same creative direction established with the Flow Wallet project.

‍Made at Usably Studio
Three artistic close-up images of flaky crust and creamy filling textures with text overlays promoting crust and crème desserts.

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