DRAG
Arena hall
Web design for a co-working space based in Austin, Texas.
the client and brief
Arena Hall is a community for people to meet, work and host events in Austin, Texas. Their goal is to create a space where people can grow and build together by providing the space and facilities needed.
a brief overview
I was tasked to design a landing page to share what they offer. I had complete freedom to curate colours, fonts and create a brand direction for this site as no brand identity existed at the time. Supplied with event imagery and the essence of Arena hall, I embarks on creating them a site that would translate their offering digitally.
the result
I drew inspiration directly from the venue’s natural materials and warm wooden tones, developing a colour palette anchored by a bold, earthy orange. Pairing this with chunky, confident typography and generous use of imagery, the landing page feels warm, approachable, and full of life.
The design uses bold headlines and emotive messaging to invite visitors in, making them feel like they’ve already stepped into the space.
Made at Usably Studio
The design uses bold headlines and emotive messaging to invite visitors in, making them feel like they’ve already stepped into the space.
Made at Usably Studio
designed + developed with ♡ by fran
©2026